Sedona is one of America's most supply-constrained luxury hotel markets, with extreme barriers to entry and a setting that can never be replicated. Hotel Sedona Resort & Spa is a trophy asset at its center: the tallest tower and only rooftop in the market, framed by a red rock skyline and 360° canyon views, soon to join The Unbound Collection by Hyatt and bring a new luxury experience to Uptown Sedona.
Ensemble is undertaking the renovation, expansion and rebranding of Hotel Sedona Resort & Spa, an 89-key luxury resort rising from the heart of Uptown Sedona, the city's commercial and cultural epicenter.
Set on 5.28 acres, this is the last large piece of undeveloped land zoned for lodging in Sedona, located along State Route 89A and immediately adjacent to the Sedona Arts Center. The fully renovated guest tower, the only five-story building in Sedona with unparalleled red rock views, is joined by 26 new standalone luxury casitas and 7 creekside villas sitting on Oak Creek.
The best red rock views in Uptown Sedona
89
Room keys, including 26 new standalone luxury casitas
5.28
Fee-simple acres in the heart of Uptown Sedona
5
Stories: the tallest building Sedona permits, with the market's only rooftop deck
1.8M
Acres of protected national forest at the resort's doorstep
50+
Shops, galleries and restaurants within walking distance
Sedona's cumbersome permitting process keeps new supply scarce. Since 2010, lodging supply has grown at a minimal 0.5% CAGR while demand expanded three times as fast, a persistent imbalance that protects operators.
From 2010 to 2025, Sedona's luxury segment delivered an 8.5% RevPAR CAGR, outpacing Palm Springs, Scottsdale and Santa Barbara, and ranking among the highest RevPAR growth markets nationally.
A rare combination of natural beauty, cultural richness and recreational experiences drives consistent year-round demand from leisure travelers, outdoor enthusiasts and wellness seekers.
Sedona's striking landscapes and strong focus on wellness draw affluent visitors from around the world: vortex sites, healing retreats, and an average visitor-party spend of $653 per day. The competitive set commands a $743 ADR at 74% occupancy.
Sedona's worldwide renown for its red rock formations brings inherent constraints on new development. The resort sits on the largest undeveloped infill parcel zoned for lodging in Sedona.
As part of The Unbound Collection by Hyatt, the resort plugs into Hyatt's global distribution engine and the 66-million-member World of Hyatt loyalty program, and will be the only luxury branded product in Sedona under the Hyatt flag.
51 fully renovated guestrooms with floor-to-ceiling glass, private balconies, and unobstructed panoramic red rock views from every room. The tower is the only five-story building permitted in Sedona, so those views can never be built out.
26 standalone casitas with indoor/outdoor shower gardens, private decks with built-in fire pits, and finishes drawn from the Sedona landscape.
Seven expansive two-bedroom townhouse villas on the banks of Oak Creek: a private sanctuary within the resort.
Sedona's only rooftop experience: 360-degree views, stargazing in a designated International Dark Sky Community, and a signature event venue.
A relocated and expanded pool deck with infinity-edge pool, hot tub, private cabanas, and a circular fire lounge with red rock views.
A signature three-meal restaurant and bar with hangar-door indoor/outdoor design, al fresco event deck, and poolside service at the new infinity-edge pool.
A new public art plaza connecting the resort to the adjacent Sedona Arts Center, plus a fully leased street-front retail collection on SR-89A.
A new full-service wellness spa with five treatment rooms, wet room, sauna, and private view balconies.
Guests enjoy unparalleled convenience to the region's most sought-after experiences, from scenic landmarks and outdoor adventure to premier shopping and dining.
Explore the markers to see what surrounds the resort.
Hotel Sedona Resort + Spa
The Property
5.28 fee-simple acres in the heart of Uptown Sedona, along State Route 89A on the banks of Oak Creek.
Tlaquepaque Arts & Shopping Village
0.8 mi from the Hotel
A renowned Spanish-style shopping village along Oak Creek, home to art galleries and fine dining.
Sinagua Plaza
0.1 mi from the Hotel
A vibrant shopping and dining hub with boutique stores and restaurants adjacent to the Hotel.
Sacajawea Plaza
Directly across SR-89A
A shopping and dining plaza on SR-89A, directly across from the Property.
Sedona Arts Center
0.1 mi from the Hotel
A premier destination showcasing local and regional artists, with galleries, exhibitions and workshops.
Sedona Trolley
0.1 mi from the Hotel
A scenic and convenient way to explore Sedona's most famous landmarks.
Pink Jeep Tours
0.3 mi from the Hotel
One of Sedona's most famous adventure tour operators, offering off-road excursions through the red rock landscape.
Airport Mesa & Vortex
2.0 mi from the Hotel
One of Sedona's most powerful vortex sites, offering breathtaking sunset views and a short rewarding hike.
Snoopy Rock
2.1 mi from the Hotel
A famous rock formation resembling Snoopy lying on his back.
Steamboat Rock
2.5 mi from the Hotel
A striking red rock formation and popular photography spot.
Chapel of the Holy Cross
3.8 mi from the Hotel
A stunning chapel built into the red rock cliffs, offering panoramic views.
Oak Creek Canyon
4.1 mi from the Hotel
A picturesque canyon drive and hiking destination known for lush forests, waterfalls and scenic overlooks.
Cathedral Rock
4.5 mi from the Hotel
One of Sedona's most photographed formations, a steep but rewarding hike with unparalleled scenery.
Bell Rock
5.0 mi from the Hotel
A well-known energy vortex and hiking destination with panoramic views of the surrounding red rocks.
Coconino National Forest
Surrounding the Property
One of the most diverse National Forests in the country: 1.8 million acres surrounding Sedona.
Slide Rock State Park
6.7 mi from the Hotel
A 43-acre historic apple farm located in Oak Creek Canyon.
Red Rock State Park
8.3 mi from the Hotel
A 286-acre nature preserve and environmental education center with stunning scenery.
Dead Horse Ranch State Park
20.7 mi from the Hotel
423 acres for camping, mountain biking, canoeing, picnicking and fishing along the Verde River.
Grand Canyon National Park
108 mi from the Hotel
Ranked #4 by US News for best United States National Park; Route 89A connects directly to the South Rim.
Founded in 1989, Ensemble is a nationally recognized real estate investment, development, and operating company with a portfolio valued at more than $2.5 billion. Operating across the country, Ensemble invests in and manages high-quality hospitality, life science, multifamily, and mixed-use assets in some of the country's most dynamic markets. Ensemble's vertically integrated platform brings together investment, development, asset management, and operations—providing capabilities to execute complex development projects, reposition underperforming assets, and create lasting value through active ownership and operation. Ensemble's hospitality portfolio includes 14 hotels with over 2,300 keys, including distinctive boutique resorts in Sonoma, Santa Cruz, and Carmel Valley similar to what Hotel Sedona will become.
For nearly forty years, Ensemble has combined institutional discipline with an entrepreneurial approach—building enduring relationships, navigating changing market cycles, and creating places that strengthen the communities they serve.
Hotel Sedona Resort & Spa is the renovation and expansion of a luxury resort in the heart of Uptown Sedona, home to the tallest guest tower and the only rooftop experience in one of America's most supply-constrained hospitality markets.
Welcome to Hotel Sedona Resort & Spa.