Sedona by the Numbers
The market, the location, the brand, and the plan.
A $1 Billion, Year-Round Economy
$1B
Annual tourism economy
3M+
Visitors annually
3.8
Day average stay
$653
Average visitor-party spend per day
10,000
Tourism-supported jobs
The Heart of Uptown Sedona
Uptown Sedona captures 79% of all Sedona visitor foot traffic, and the resort sits at its center, the gateway to Oak Creek Canyon, Cathedral Rock, Bell Rock and the Coconino National Forest, two hours from the Grand Canyon's South Rim.
79%
Of all Sedona visitor foot traffic passes through Uptown
2 hrs
From Phoenix Sky Harbor: 52M+ passengers, $1.74B expansion underway
45 min
From Flagstaff Pulliam Airport
The Unbound Collection by Hyatt
World of Hyatt loyalty members fill nearly half of all occupied rooms globally, reducing OTA dependence.
56
One-of-a-kind luxury properties across four continents
~66M
World of Hyatt members
18%
Year-over-year loyalty membership growth
89 Keys, Reimagined
4,350
SF wellness spa
5,450+
SF of outdoor event space
144 seats
New destination restaurant and bar
Plus an infinity-edge pool deck and a public art plaza connecting the resort to the Sedona Arts Center.
- Design 2026–27
- Construction Late 2027
- Resort Opening Summer 2029
Explore the Full Story
The market, the location, the brand and the plan, all in one place.